Writing 1 min read

Lessons from Bootstrapping The Sterling Engine

A practical guide to bootstrapped startup. No fluff, just what works based on real experience.

I made a lot of mistakes transitioning from pure marketing to the technical side. These are the ones you can avoid.

The Beginning

It started with a simple problem: I was spending too much time on repetitive tasks and not enough on work that mattered. The breaking point was a Monday morning spent copy-pasting data between spreadsheets.

I'd heard about n8n from a friend who mentioned it was "like Zapier but free and self-hosted." Sounded too good to be true. It mostly isn't.

The Learning Curve

The first week was frustrating. I'd used Zapier before, so I thought I knew workflow automation. n8n is more powerful but also less forgiving. When something breaks, you need to understand why.

I rebuilt my first workflow four times. Each version was slightly better—more reliable, easier to understand, better error handling.

The Breakthrough

About a month in, I had my moment. A lead came in through the website, got automatically scored and enriched, triggered a personalized email sequence, and created a task in my CRM. All while I was asleep.

That lead converted to a client two weeks later. I hadn't touched the process manually once.

Where I Am Now

Today I have about 15 active workflows. Some run constantly, others on schedules, others triggered by webhooks. They handle everything from lead processing to content distribution to weekly reporting.

I'm not "automated." I still make decisions, talk to clients, do creative work. But I don't do data entry anymore, and that's worth a lot.

Conclusion

The best workflow is the one you actually use. Start simple, add complexity only when you need it, and don't optimize things that don't matter.


Questions? Find me on LinkedIn. I actually respond.

Contact

Mail is fine. I answer within a day, usually less.

[email protected]